A few years later, in high school, Jobs took his first and only electronics class, Electronics 1, which he soon lost interest in. The successful sales got Jobs thinking about how electronics could be both fun and profitable. He enrolled in the English course at the expensive Reed University and studied Shakespeare, calligraphy, and dance.
After just one semester, Jobs dropped out, started working as a technician at Atari Inc. When he came back, Steve Wozniak, his childhood friend, was already working on his Apple I computer, which he completed in That was enough for them to build their first batch of circuit boards and put it out there. Soon after, they received an order for 50 fully assembled units of the Apple I.
Fundings and investments started to come in and the company was on the rise. The model was an immediate success and initiated the boom in personal computers. In , Jobs convinced PepsiCo Inc. During this period, Jobs went on a tour of the Xerox PARC computer research lab and was introduced to breakthrough technologies like the graphical user interface GUI and the mouse. He insisted that both of them be used on the products they were developing at the time: the Lisa and the Macintosh.
It was expensive and underpowered and sales were disappointing. The release after that, the NeXT Station was followed by the same fate and had very slow sales. At the same time as Jobs was working on NeXT, he became interested in Pixar, a computer graphics firm that was a subdivision of Lucasfilm Ltd. After some experimenting with hardware products, Jobs realized that the animation business was what was keeping Pixar alive and in signed a deal with Disney to make a full-feature computer-animated movie: the Toy Story.
The animation was, of course , an immediate success. This was five times more money than he had made at Apple. In May , the iMac was introduced. A true innovation with its fashionable translucent design and high-speed processing, the iMac became the highest-selling personal computer in the US by the end of the year. The iMac was only the beginning of a series of innovative products that would soon take over the market.
The iBook was the first one - a stylish laptop computer designed for students. Next came the iTunes and iPod and in , Apple started selling downloadable copies of songs in MP3 format through its online iTunes Store. In the company, which up until then was called the Apple Company, was renamed Apple Inc.
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